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Market Intelligence

Market Intelligence: quickly and smartly respond to developments in the fresh produce/ornamental horticulture sector with the various modules of the Market Intelligence dashboard and stay ahead of the market.

Flora Intelligence

With the Flora Intelligence modules, you know exactly which flowers and plants are bought by which importer; which exporter is supplied; what the market prices are. So you play the game of supply and demand smarter, with better outcomes as a result.

AGF Intelligence

With the modules of AGF Intelligence you have unique independent insight into specific products, with current production volumes and prices of greenhouse vegetables. So you know how you are performing compared to the rest of the market and can better position your products in the market.

Avocado Intelligence

With the Avocado Intelligence module, you oversee the entire avocado chain: supply, demand, prices, promotions, by variety and size. You can see developments in the avocado market from afar and take advantage of them.

What are the possibilities

of the Market Intelligence platform?

Trading in fresh produce and ornamental horticulture products involves endless variables. This endless series of influences on your choices ultimately determines how much profit is made. Based on gut feeling and ad-hoc choices, your business has come far. With data as the foundation, you can go even further. Reap the fruits of data-driven decisions with the specific Market Intelligence modules for flora, tomatoes, cucumbers, peppers, and avocados.

To give you an idea of what is possible, here is a selection from the many options:

  • Real-time anticipation of market dynamics of demand and supply and weekly and daily prices.
  • Easily and quickly produce relevant and pragmatic reports.
  • Spot market opportunities with insights into import and export flows and the latest news articles about market developments.
  • Alerts for deviations, to immediately respond to changes in the market
  • Prepare purchase needs by gaining insight into market developments and the weekly supply in the European market.
  • Retail insights with current prices and promotions per country in an overview.
  • Respond to weather changes with meteorological data from major international cities and production countries
  • Trade at the most profitable moment with overviews of supply and production—historical, current, and expected.
  • Insight into import and export transport flows per country and per product.
OUR APPROACH:

As a customer, what can you expect from Fresh IQ?

We work together as partners to improve your business. Your challenges are our focus, which is why we offer a personalized approach that makes a real difference. We immerse ourselves in your business, draw up a roadmap and take responsibility for delivering valuable long-term solutions – from management to the work floor. Because working with data and software is great, but of course only valuable if you can use it to improve your business.

1 - Your challenges are our starting point

It all starts with clearly mapping out your needs. We engage in conversations and continue to do so, ensuring we are always aware of the challenges you face and where we need to focus our attention.

2 - We link the systems, so all the reliable data you need is in one place

Now that we have identified the challenge we want to solve, we can link the systems that contain the necessary data. Among other things, we link ERP systems like Florisoft, Easyflor, AlfaPro, Codema SDF, Florinet, Olsthoorn, GreenMaster, FreshPortal, Fresh ERP, Hal, your financial records and/or Excel files and the data sources that contain the needed (market) data.

3 - We provide solutions and dashboards; you gain oversight and insight

You are naturally looking for overview and insights that allow you to make better decisions to steer the company in the right direction. Our solution is completely tuned to support you to improve your business.

4 - Keep growing with the help of data

We don’t throw you in the deep end with our solutions, but continue to help you achieve your goals. Moreover, today’s challenges are not tomorrow’s challenges. As the team becomes data-driven, the needs will also change. That’s why we stay in conversation to expand the software and dashboard as needed, to keep improving.

Want to learn more about Fresh IQ?

Schedule a no-obligation demo

Get an inside look at the system within half an hour; clarity on how we can work with you; what benefits you can reap and what the approach will look like. Then schedule a no-obligation demo or request a free analysis. This can easily be done online, but we are also happy to visit you.

Schedule a demo

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